The importance of social media & how to market your business online to increase revenue
The most important element for any takeaway to be successful is having a loyal
customer base, who order again and again. Attracting and retaining customers is
key, especially in todays market with the cost of living crisis among us! With
inflation at an all time high and energy price increases coming, its going to be a
tense year for everyone.
Takeaway owners will recognise this and wonder how much of an impact this will
have on customers making online orders in the future. Its more important than
ever before that owners look at ways to help promote their business to their
current customers, whilst looking to attract new custom too.
This is where social media marketing can have a huge impact on your business.
At Integer, our clients have told us many times that they simply do not have the
time to even consider a marketing plan for their business. Often, “We do
leaflet drops” is the response we hear from clients who must focus on the day
to day running of their businesses. Whilst promoting your takeaway through door
drops is still an important way to make your area aware of your business, we
know that more and more people are looking and ordering online. Using social
media to engage with customers online is now vital to keep and retain customers
making orders direct to your takeaway, instead of ordering through 3rd party
It doesn’t have to be complicated or expensive either. At Integer, we have clients
up and running with social accounts and posts within a day or two at best. Our
clients often post a mixture of free organic posting (which keeps customers up to
date) as well as paid advertising on a budget that works for them, to target new
customers in their area.
Here’s some of our top tips if you are thinking about advertising your business
Make sure you have a website that is attractive and easy to
navigate, making ordering online easy!
A ‘user friendly’ website is super important and not as difficult to
create as you may think. Today, websites can be created using
professionals such as Integer Group, who specialise in online
ordering websites and EPoS solutions. Alternatively, creating a
website on platforms such as Wordpress may be another option.
Know your target audience!
Targeting in your delivery radius or expanding further afield? You
can target audiences who have certain interests such as ‘Food’ and
‘Eating out’ for example, but the reality is you can target customers
in so many ways. The aim is to attract the right customer, who are
more likely to order food online. Audience targeting can help get
Get your business social!
Creating accounts on platforms such as Facebook, Instagram and
Tik Tok will allow you to actively engage with your target audience
more frequently. Keeping customers updated on latest offers and
promotions, as well as new menu items has never been easier
oCreating engaging content across these channels is crucial. The
food industry is one of the most popular topics across social media,
so you are already ahead of the game much more than you realise!
You can create a wide range of content such as:
- Sharing images of your food
- Creating short videos behind the scenes showing how your
dishes are created
- Showcase special promotions
- Promote a ‘one off’ or seasonal items – when its gone, its
- Engage with customers by asking questions about their
- Post competitions to customers (Example: Win a £30 voucher
– like and share our page)
These types of posts are often free and easy to create, helping you engage with
both existing and new customers.
But how about targeting and engaging with new customers? Paid advertising
works best when looking for new customers who may be unaware of your
takeaway. Targeting new customers through Ad’s can take your business to the
next level. You can use existing content/posts to attract new followers, or even
advertise special offers to generate more revenue in a short amount of time.
Social media made simple with Integer
At Integer, many of our clients have taken advantage of our social media
marketing offering, where many have seen returns on investment from 850%-1973% across 2022
from an advertising budget as little as £30 per month! (That’s only £1 per day on
advertising costs!) Clients are seeing profits increase by £1000’s over the year
just by advertising on social media alone, and the best part is often these
customers come back and order direct next time. We can do the same for your
business – contact Integer today for more information.
Promoting your business on those days that are quieter, with more affordable
offers for specific days only, customers are more encouraged to order knowing
that they are getting more for their money than they would typically expect to.
We have seen some great examples of this happening for our clients, who have
been able to boost sales on those days where its often less busy.
Whilst our existing clients have been seeing some great results across social
media, here at Integer we are always looking at ways to go even further. Our
online ordering platform, Let’s Order Food will launch its own App in early April
which will actively promote new and existing customers to order again and again
to our client’s takeaways. With a well-established following base online already,
Let’s Order Food will actively promote our clients offers through targeted
advertising for individual takeaways (on top of their own online advertising).
Our promise to our clients is that we will always strive to get our clients
more orders, we will never stop!
Our dedicated Social Media team will become YOUR Social Media team. Social
Media is the way forward and used properly can be an absolute game-changer
for your business.